{"product_id":"keith-jopling-riding-the-rollercoaster-how-artists-survive-the-music-business-to-become-the-legends-we-love-book","title":"Keith Jopling - Riding the Rollercoaster : How Artists Survive the Music Business to Become the Legends we Love (Book)","description":"\u003cp\u003eWho lasts in the music industry — and why? The music business is defined by volatility. For every artist who sustains a career, many more fall away, despite talent, acclaim, or early success. \u003cstrong\u003eRiding the Rollercoaster\u003c\/strong\u003e examines why some musicians endure while others fade away.\u003c\/p\u003e\n\u003cp\u003eDrawing on in-depth interviews with more than seventy artists and industry insiders, \u003cstrong\u003eKeith Jopling\u003c\/strong\u003e provides a clear-eyed, behind-the-scenes account of how careers in music are built, tested, and sustained. These are artists who have been dropped by labels, lost bandmates, experienced both commercial failure and success, broken up and re-formed — and still found ways to continue. Looking beyond individual stories, \u003cstrong\u003eRiding the Rollercoaster\u003c\/strong\u003e situates artistic longevity within the wider structures of the modern music industry, from the attention economy to the growing concentration of power among platforms and corporations.\u003c\/p\u003e\n\u003cp\u003eWhy do so few musicians retain control over long-term careers in a global industry worth hundreds of billions of dollars?An insider’s guide to survival in modern music, Rollercoaster offers a grounded, accessible account of what it really takes to last.\u003c\/p\u003e","brand":"Keith Jopling","offers":[{"title":"Book","offer_id":48936692383988,"sku":"9781917516358","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/3165\/3527\/files\/Keith_Jopling_-_Riding_the_Rollercoaster_How_Artists_Survive_the_Music_Business_to_Become_the_Legends_we_Love_Book.jpg?v=1785319230","url":"https:\/\/www.flyingnun.co.nz\/products\/keith-jopling-riding-the-rollercoaster-how-artists-survive-the-music-business-to-become-the-legends-we-love-book","provider":"Flying Nun ","version":"1.0","type":"link"}