Premiered earlier today over on Undertheradar, we are stoked to share the video for Milk's certified banger 'Crit+', from the recently released album 'III' — out now on Bandcamp and vinyl LP.
"Reuben was always excited by expansive motorways and highways — he would find and collect old driving footage, and was especially into stuff filmed on VHS cameras. Last year he asked me to make a music video for him using some of the footage he liked. It felt important to be true to my word, so I made this one during the tour for his album release. While I was editing, I was reminded a lot of when Milk briefly toured California and Nevada with PHF, and how nice it was to see Reuben enjoy the super-big highways.
The drawings in the video are Reuben's, taken from various notebooks, and they can also be found on the lyrics sheet included in the LP. Crit+ feels like the ultimate road-trip anthem, so it felt like the perfect song to make a video for." - Grace Verweij