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New Zealand Music News


Today a new video for 'Crit+' has been shared by Reuben Winter's partner Grace Verweij, made up from VHS footage assembled by Winter and snippets of lyrics and drawings from his notebooks...

Premiered earlier today over on Undertheradar, we are stoked to share the video for Milk's certified banger 'Crit+', from the recently released album 'III' — out now on Bandcamp and vinyl LP.

"Reuben was always excited by expansive motorways and highways — he would find and collect old driving footage, and was especially into stuff filmed on VHS cameras. Last year he asked me to make a music video for him using some of the footage he liked. It felt important to be true to my word, so I made this one during the tour for his album release. While I was editing, I was reminded a lot of when Milk briefly toured California and Nevada with PHF, and how nice it was to see Reuben enjoy the super-big highways.

The drawings in the video are Reuben's, taken from various notebooks, and they can also be found on the lyrics sheet included in the LP. Crit+ feels like the ultimate road-trip anthem, so it felt like the perfect song to make a video for." - Grace Verweij 




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