Soft Bait - Life Advice (Pre-order)

It is our absolute pleasure to welcome Soft Bait to the Flying Nun Records roster. Soft Bait are a four-piece from Tāmaki Makaurau making pointed, off-centre post-punk that barrels forward with restless momentum. Soft Bait's sophomore offering, 'Life Advice' is out on the 25th July, both digitally and on black or silver vinyl LP.

Soft Bait are Joshua Hunter, Patrick Hickley, Keria Paterson and Cameron Mackintosh. Since forming in 2020, they’ve built a reputation off the back of their electric live shows, sharp lyricism, and a knack for turning everyday absurdities and half-remembered pop culture into something worth shouting about.

Their debut album, 'Plot Points' (2022), introduced a sound that blends gothic post-punk with personal, powerful vocals. The album's singles, Big' and 'True Stories', topped SRN radio charts, and their live shows have been described as "exhilarating, raucous, lively, punky, and so much fun."

Now part of the Flying Nun Records family, Soft Bait is set to release their sophomore album, 'Life Advice' on July 25th. A sharp, hook-heavy record with chugging bass lines, restless energy, and tightly wound turns. The songs dig into online weirdness, Kiwi archetypes, and the quiet rituals we fall into without realising. Lyrically, it’s full of lines that land like overheard wisdom from a mate you probably shouldn’t be taking advice from — half true, half twisted, and still ringing in your ears the next day. 

For fans of Viagra Boys, Squid, Warmduscher, and Yard Act, Soft Bait delivers a raw, unfiltered take on the post-punk genre, grounded in Kiwi culture and the peculiarities of everyday life.

TRACKLIST

Highly Recommended 
New Leaf
TNT
Long Line
Neighbourhood
Oh Well
Applause
Safe As Houses
Talk Too Much
Sooner