Christchurch based musician Emily C. Browning shares her new single I Wasn't Into You Anyway and accompanying clip co-directed by Dunedin based videographer Clowmount and Emily. In the spicy new clip Browning takes on the Scoville Meter, downing chilis provided by SpicyBoys.
"Everyday for a month I wrote in my journal: I want to write a song about feeling rejected. But I couldn’t figure out how to keep it light and funny, it can be quite a painful topic and I didn’t want to sound too heavy. But I kept working on it everyday and came up with this song. I then spent another month recording it, trying to capture a sound that stayed upbeat and playful. I put so much time and energy into the song that I ended up completely forgetting about the person who rejected me in the first place (honest, I swear)."
The pop-adjacent track is drenched in beautiful shimmery guitars, sparkly synths and cold, hard irony, with “I Wasn’t Into You Anyway” revealing that, in a desperate bid for self-preservation, she "may or may not" have been very much into you anyway.
With an impressive background of countless LA-industry writing sessions, a degree in jazz, and years of touring guitar work, “I Wasn’t Into You Anyway” is a playful summary of Emily’s creative journey to date. The song is full of intoxicating melodies, layers of guitar and a driving heartbeat, while the lyrics speak on the universal experience of unrequited love. Emily finds the words to describe that knee-jerk reaction we all have when feeling rejected, while keeping the mood light and witty.